August 24, 2026 · 1 min read · by Liz Cook
The truth is, you can turn away money pieces and still make more than you did last year
The truth is, you can turn away money pieces and still make more than you did last year.
I'll say the part people skip because I want you to know it.
This is what happens once you protect your calendar:
Your prices go up because your work gets stronger.
Your bookings slow down but your income doesn't.
Your portfolio starts attracting the clients you actually want.
I think tattooers are uncomfortable admitting money pieces are keeping them stuck, but I'm being honest with you.
And here's what's wild. It's never been easier for any artist to make this shift, because good clients today care more about finding the right artist than finding the cheapest one.
A year outside of my apprenticeship I decided to start being selective about what I booked. I booked out solid for two years, and that happened before I even had a system to manage my clients.
Trust me, you will never regret trading volume for pieces you're proud of.
#candidcolorcoaching #tattooartist #tattoopricing #tattoocareer #dreamclients




