September 5, 2026 · 1 min read · by Liz Cook
But it is what my ideal market told me to charge
But it is what my ideal market told me to charge.
Pricing isn't a feelings decision. It's a strategy decision.
Your rates should come from a mix of your current and ideal markets and the projects you want to attract.
Not from how confident you felt the day you wrote them.
So if you're still setting prices based on what you think your local area will pay, that's worth a real conversation.
DM or comment COACH and let's map out what yours should be.
#candidcolorcoaching #tattooprice #tattoocoach #tattoobusiness #tattooeducation




