Book Consultation
Liz Cook
You don't have a pricing problem.You have a nobody knows why I'm worth this problem

September 27, 2026 · 1 min read · by

You don't have a pricing problem.You have a nobody knows why I'm worth this problem

You don't have a pricing problem.You have a nobody knows why I'm worth this problem.

Raise your price without fixing that and you just get fewer bookings at a higher number. Same problem, more expensive. Positioning comes first, price is just the number that reflects it once positioning is actually there.

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