September 27, 2026 · 1 min read · by Liz Cook
You don't have a pricing problem.You have a nobody knows why I'm worth this problem
You don't have a pricing problem.You have a nobody knows why I'm worth this problem.
Raise your price without fixing that and you just get fewer bookings at a higher number. Same problem, more expensive. Positioning comes first, price is just the number that reflects it once positioning is actually there.
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