Liz Cook Blog

July 26, 2026

2 jobs. Tattooing and making content...

2 jobs. Tattooing and making content... Okay, there's more jobs but we got this! How much do you love this job?! Me too! You don't have to struggle alone though. We focus on balancing all the jobs you do as a tattooer in my mentorship while

July 23, 2026

People see three studios and a mentorship and think it went in a straight line. It didn't.

People see three studios and a mentorship and think it went in a straight line. It didn't. We opened the first shop before I felt ready. I tattooed laying down for a while after I hernated a disc. I had my daughter and postpartum and burnou

July 22, 2026

If I was starting out with zero clients, this is exactly what I do to fill my books.

If I was starting out with zero clients, this is exactly what I do to fill my books. Getting booked is the part everyone talks about. But staying booked without burning out gets skipped. So a full calendar feels like the goal until it's ful

July 21, 2026

For a long time my worth was tied to my output.

For a long time my worth was tied to my output. A full calendar meant I was okay. A slow week meant something was wrong with me. So I kept pouring everything back into the work, because the work was where I felt like I mattered. And the who

July 20, 2026

Burnout sucks as a tattooer and posting and social media can seem like just another burden when you're…

Burnout sucks as a tattooer and posting and social media can seem like just another burden when you're already pouring from an empty cup. And then the cup is so foreign that you don't even know how to fill it which empties it even more. I w

July 19, 2026

Just me sitting here thinking...

Just me sitting here thinking... This isn't me slacking though. When you hyper-focus on technical execution and skin details all day, your brain fatigues. That's the road to burnout. But letting your mind drift during the routine moments is

July 17, 2026

Big claim, I know. But give me one hour and I mean it.

Big claim, I know. But give me one hour and I mean it. Here's what that first hour looks like. We do a deep dive into your work, your life, and where the business burnout is coming from. I just did this with a new artist, and by the end of

July 16, 2026

Every tattoo mom and tattoo dad I know has hit this wall.

Every tattoo mom and tattoo dad I know has hit this wall. You're not lazy. You're not ungrateful. You built something real. But somewhere between the full books and the long days, presence became the thing you kept meaning to get back to. S

July 14, 2026

I saved this one for last, and yeah, I'm a coach, so hear me out.

I saved this one for last, and yeah, I'm a coach, so hear me out. Coaching has helped me more than almost anything over the years, and when you're at the level to use it, the right coach changes everything. But there's a difference between

July 13, 2026

Why is "raise your rates" bad burnout advice for tattooers?

Why is "raise your rates" bad burnout advice for tattooers? If you're slammed and underpaid, there's a floor, and you need to be at it at least. But "just charge more" skips what matters.Your price is a message. It tells potential clients w

July 12, 2026

Making art you love refills the well when you can actually enjoy it

Making art you love refills the well when you can actually enjoy it. But if guilt floods in the second you make something for yourself (guilt about the work you could be doing instead), the advice falls apart. And if you're anything like me

July 11, 2026

This is the work we do in my Candid Color Accelerator.

This is the work we do in my Candid Color Accelerator. It's a mentorship for professional tattooers who are ready to do more than just ❌️ be a better tattooer ❌️ gain more followers ❌️ make as much money as you can until your body is fucked

July 10, 2026

Taking a vacation IS good burnout advice

Taking a vacation IS good burnout advice. Sometimes it's the whole fix, but sometimes it's a week off from a problem that's still there when you come back. Here's when it's the right call. You love your work and your clients.Your book's mos

July 9, 2026

❌️Take a vacation 🏖

❌️Take a vacation 🏖 ❌️Post more 💻 ❌️Raise your rates 💲 ❌️Make art you love 🎨 ❌️Work with a coach 😉 Which one actually fixes burnout? Trick question. All of them, and none of them. The same advice that helps one artist does nothing for

July 8, 2026

Watching my daughter learn, I never once thought she was behind. Took me way too long to give myself that same read.

Watching my daughter learn, I never once thought she was behind. Took me way too long to give myself that same read. If you're a tattooer who's ready to stop being the one holding yourself back, DM or comment COACH to join my Candid Color P

July 4, 2026

HAPPY 4TH OF JULY!!!!!!🎇🎆❤️😄

July 3, 2026

If your tattoos heal choppy and your blends come out inconsistent, this is for you.

If your tattoos heal choppy and your blends come out inconsistent, this is for you. So the advice you keep getting is to just tattoo more, which is a given, nobody's arguing that. But you can make it a whole lot easier on yourself by not ju

July 1, 2026

If you're stuck in this burnout and ready to overcome the perfectionism and the imposter syndrome that comes…

If you're stuck in this burnout and ready to overcome the perfectionism and the imposter syndrome that comes along with it, this is what we work on in my mentorship program. Honestly, our first call looks a lot like this take. You show up u

June 30, 2026

The pics come after the tattoo's done, right?

The pics come after the tattoo's done, right? But by the time it's wiped down for those final ones, the best power shots are already gone. #tattoostencil You're so stoked on this new tattoo you've finished but totally maxed out after the se

June 29, 2026

👉 Swipe for 5 ways to fix your color packing, saturation, and blends on any style tattoo this week and still…

👉 Swipe for 5 ways to fix your color packing, saturation, and blends on any style tattoo this week and still have a life outside of tattooing. #colortattoo #colorpacking #tattooeducation #tattootips #tattoosaturation

June 25, 2026

Booked an hour with my most demanding client today. 🐕🐶 He had a lot of notes and zero respect for my schedule. 🤪

Booked an hour with my most demanding client today. 🐕🐶 He had a lot of notes and zero respect for my schedule. 🤪 We think the way out of burnout is to grind until the calendar finally clears. So, we skip the day off and tell ourselves th

June 24, 2026

Not tattooing fast like speed but quickly get good at it...

Not tattooing fast like speed but quickly get good at it... 🤪 And fast like speed also. #sethrogan I actually started tattooing through permanent cosmetics at a beauty salon! #robzombietattoo I've always been an art nerd. It's how I proces

June 22, 2026

You're not gonna like this but hustle is not a strategy.

You're not gonna like this but hustle is not a strategy. #tattooartist #tattooerburnout #hustleculture #tattoocareer #tattoolife You added the hours and took every piece that came in so the money wouldn't dry up, and you figured once you fe

June 21, 2026

If you want someone to just hype you up, I'm not your girl

If you want someone to just hype you up, I'm not your girl. I mean, I will. I'm a cheerleader through and through and I will be in your corner louder than anyone. But I'm also going to tell you when the work isn't there yet or when the thin