Liz Cook Blog

August 9, 2026

Maybe have them come back to tighten it up and get better…

Maybe have them come back to tighten it up and get better photos later. Still answering messages. Start cleaning and break down the station. You'll have to mop in the morning, gotta go. You sit in the car for a second of silence. No time to

August 8, 2026

23 years in and I don't run on these habits anymore

23 years in and I don't run on these habits anymore. I used to think pain and hustle meant I cared about the work. All it did was wear me down and make the work worse. I'm not sharing this to make you feel bad about your own habits. I'm sha

August 6, 2026

Hanging out of with my clients is one of the coolest things…

Hanging out of with my clients is one of the coolest things about being a tattooer and I'm so grateful for all the days that don't even feel like work! This is the magic of tattoos that I love most, and I've made it really easy to get on my

August 4, 2026

Cheap, fast, easy to see the immediate difference

Cheap, fast, easy to see the immediate difference. If your color heals patchy and your blends never come out how you pictured them, here's a massive assist you can do from your couch. #tattooskills #tattoomentorship #candidcolorcoaching #ta

August 3, 2026

If I had to start over and get good at tattooing fast, this…

If I had to start over and get good at tattooing fast, this is the list. I've done this for 23 years, and there's almost nothing on here that's different from what I actually did. Most of it is work only you can put in. The reps, the drills

August 2, 2026

Follow along in the captions for the full story 👉

Follow along in the captions for the full story 👉 #momlife #artistmindset #raisingkids #trolls #tattoolife Earlier that night, I was downstairs struggling with a new content format, stuck in my own head about getting it right, when I heard

August 1, 2026

Art and tattoos validate the soul. With every piece, the frequency of both creator and receiver is raised. Your body of

Art and tattoos validate the soul. With every piece, the frequency of both creator and receiver is raised. Your body of work becomes a beacon and enduring shift that elevates what is added to the world. This isn't just something I believe a

July 30, 2026

Comment of DM the word FILTER and I'll send you my free guide!

Comment of DM the word FILTER and I'll send you my free guide! #tattoolife #tattoomentorship #TattooBusiness #colortattoo #blackandgraytattoos

July 30, 2026

Turn your page into a tattoo booking engine that brings clients to you. DM or comment COACH to fix your system.

Turn your page into a tattoo booking engine that brings clients to you. DM or comment COACH to fix your system. #TattooArtist #TattooBusiness #TattooMarketing #BookedOutArtist #TattooCoach

July 28, 2026

1. Post your finished and process shots and reels of designs you wanna tattoo since you don't have actual…

1. Post your finished and process shots and reels of designs you wanna tattoo since you don't have actual ongoing or finished tattoos to post yet. Social media is the fastest way to your ideal client right now, unless you're really great at

July 27, 2026

Empty books don't mean you're bad at this.They usually mean nobody knows you're here yet

Empty books don't mean you're bad at this.They usually mean nobody knows you're here yet. I've watched artists panic when they move to a new state, switch up their style or start out fresh. The works there. The clients aren't. Yet. So here

July 26, 2026

2 jobs. Tattooing and making content...

2 jobs. Tattooing and making content... Okay, there's more jobs but we got this! How much do you love this job?! Me too! You don't have to struggle alone though. We focus on balancing all the jobs you do as a tattooer in my mentorship while

July 23, 2026

People see three studios and a mentorship and think it went in a straight line. It didn't.

People see three studios and a mentorship and think it went in a straight line. It didn't. We opened the first shop before I felt ready. I tattooed laying down for a while after I hernated a disc. I had my daughter and postpartum and burnou

July 22, 2026

If I was starting out with zero clients, this is exactly what I do to fill my books.

If I was starting out with zero clients, this is exactly what I do to fill my books. Getting booked is the part everyone talks about. But staying booked without burning out gets skipped. So a full calendar feels like the goal until it's ful

July 21, 2026

For a long time my worth was tied to my output.

For a long time my worth was tied to my output. A full calendar meant I was okay. A slow week meant something was wrong with me. So I kept pouring everything back into the work, because the work was where I felt like I mattered. And the who

July 20, 2026

Burnout sucks as a tattooer and posting and social media can seem like just another burden when you're…

Burnout sucks as a tattooer and posting and social media can seem like just another burden when you're already pouring from an empty cup. And then the cup is so foreign that you don't even know how to fill it which empties it even more. I w

July 19, 2026

Just me sitting here thinking...

Just me sitting here thinking... This isn't me slacking though. When you hyper-focus on technical execution and skin details all day, your brain fatigues. That's the road to burnout. But letting your mind drift during the routine moments is

July 17, 2026

Big claim, I know. But give me one hour and I mean it.

Big claim, I know. But give me one hour and I mean it. Here's what that first hour looks like. We do a deep dive into your work, your life, and where the business burnout is coming from. I just did this with a new artist, and by the end of

July 16, 2026

Every tattoo mom and tattoo dad I know has hit this wall.

Every tattoo mom and tattoo dad I know has hit this wall. You're not lazy. You're not ungrateful. You built something real. But somewhere between the full books and the long days, presence became the thing you kept meaning to get back to. S

July 14, 2026

I saved this one for last, and yeah, I'm a coach, so hear me out.

I saved this one for last, and yeah, I'm a coach, so hear me out. Coaching has helped me more than almost anything over the years, and when you're at the level to use it, the right coach changes everything. But there's a difference between

July 13, 2026

Why is "raise your rates" bad burnout advice for tattooers?

Why is "raise your rates" bad burnout advice for tattooers? If you're slammed and underpaid, there's a floor, and you need to be at it at least. But "just charge more" skips what matters.Your price is a message. It tells potential clients w

July 12, 2026

Making art you love refills the well when you can actually enjoy it

Making art you love refills the well when you can actually enjoy it. But if guilt floods in the second you make something for yourself (guilt about the work you could be doing instead), the advice falls apart. And if you're anything like me

July 11, 2026

This is the work we do in my Candid Color Accelerator.

This is the work we do in my Candid Color Accelerator. It's a mentorship for professional tattooers who are ready to do more than just ❌️ be a better tattooer ❌️ gain more followers ❌️ make as much money as you can until your body is fucked

July 10, 2026

Taking a vacation IS good burnout advice

Taking a vacation IS good burnout advice. Sometimes it's the whole fix, but sometimes it's a week off from a problem that's still there when you come back. Here's when it's the right call. You love your work and your clients.Your book's mos